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Pay Per Click Management (PPC)

PPC Search Engine Marketing & Pay Per Click Management Services

Properly managed, Pay per click (PPC) is a powerful form of search engine marketing that provides instant results. Your company’s advertisements appear as one of the first three sponsored ads on the top left, or the sponsored ads on the on the right side of the search query results on Google’s main search screen.

Unlike organic search results, which require careful and ongoing search engine optimisation (SEO) and age filtering period, paid search marketing delivers you to page one right away, driving qualified traffic to your website.

Six Local provides professional PPC Search Engine Marketing (SEM) & Pay Per Click Management Services customized to meet your specific online marketing goals and to maximize the return on your online sales and marketing investment.

Six Local pay per click management services are tailored around your unique needs, capabilities, budget limitations and business model.

Six Local Pay Per Click Management goals

• Quickly increase the number of potential customers visiting your website.
• Improve the rate at which those visitors become customers and/or future sales leads.
• Derive in-depth data and analysis to better target future marketing efforts.

Six Local Pay Per Click Management expertise

Six Local Pay Per Click management team includes individuals who have met Google’s requirements attained recognition as Qualified Google Advertising Professionals.

Designation and certification as a Google AdWords Qualified Individual is only awarded to:

• Firms and individuals which have signed up and passed the Google AdWords Qualified examination
• Firms and individuals which have proven to Google the ability to manage a Google AdWord program effectively
• Firms and individuals which have accepted the Rules of Use for the Google AdWords Qualified Individual program
• Firms and individuals which are not in violation of any of the Rules of Use associated with the Google AdWords Qualified program.

Pay per click ad position is acquired through the process of bidding on and purchasing search phrases. Extremely competitive, novices can quickly burn through their advertising dollars and receive little in return. Six Local has the experience and knowledge to control and maintain your budget and deliver PPC marketing results.

Your Six Local Google AdWords Qualified account manager will set daily, weekly, and monthly spend limits and maintain and monitor competitive bidding on key words and phrases.

Pay per click and other search engine marketing services are usually done in conjunction with Search Engine optimisation (SEO). If managed properly, SEO can offset the cost of PPC.

Six Local offers Pay Per Click (PPC) campaign management for both short and long-term online marketing initiatives. Short-term PPC strategies provide additional exposure to support seasonal business periods, new product launches, or time-sensitive PR information.

Longer term PPC management initiatives serve many purposes, including filling visibility “gaps” if your existing web site does not provide sufficient exposure and positioning on specific keywords within the natural search results.

When pay per click listings appear in combination with natural "Organic" search engine listings, a website that has natural and sponsored results converts more clicks" and is also more likely to be remembered the next time the user performs the same search. The result is higher traffic volume to your site and an increased visitor conversion.

What your Six Local Google AdWords Qualified consultant can do for you:

• PPC Search Engine Marketing & PPC Consultation – PPC is not always the ideal solution for your website's marketing initiatives. Find out if PPC is the right online marketing vertical for your business, or if your marketing budget may be better off invested in other areas of your website to accelerate sales and leads conversion.
• Keyword Research – Once a Six Local Google AdWords Qualified account manager has determined the goals of your PPC campaign, they will research which keywords and search terms your target market customers use when they are looking for or ready to purchase your product. Six Local will also determine the keywords competition and recommend a daily budget that will maximize your returns.
• Landing Page Content Writing & optimisation – With Google and other top search engines implementing “Quality Scores” for paid listings, unique, well-written and optimized content is critical to search engine marketing success. This is true for both organic and paid listings. Using your business objectives and keywords, Six Local will create multiple ad copies with a strong call to action. These different ad copies can also be tested in the various search engines to determine which lead to the best conversion results.
• Pay Per Click Campaign Creation, PPC Campaign optimisation & Management – Throughout the life of your PPC campaign, a Six Local Internet marketing PPC specialist will monitor the progress of your campaign. Should any adjustments need to be made, changes will be implemented immediately. This could include, but is not limited to:
  • addition / deletion or replacement of keywords
  • improving or "tweaking" existing ad copy
  • revised budget recommendations.
• Monitoring – Six Local will also monitor your Pay Per Click listings and results to identify any potential click fraud, trademark infringement and other potential competitor threats.
• ROI Tracking – ROI Tracking is critical to successful and effective PPC campaign management. You must measure and analyze your marketing program results to learn if you are achieving the goals you have set for all the initiatives that lead visitors to your web site. You require data to base your decisions as to what campaigns are working and should be continued, or not working and needed to be adjusted or abandoned. To maximize the effectiveness of your search marketing campaign, results must be broken down and made sense of. You need to know how productive each keyword is at generating traffic, conversions and ROI. Only then can you make informed decisions on changes to your keyword list and search programs in order to maximize ROI. Six Local will monitor and track the performance of your PPC campaign and keep you informed of all progress with executive management-style metrics reports.